Monocle is always a gratifying reading experience, but for Dutch people this is especially so this month with a 6-page article about media-town Hilversum, sometimes jokingly called ‘Hillywood’. The article itself doesn’t lend itself to be summarized, but we can divulge already the five suggestions Monocle gives the Dutch town so it can survive in a changing media landscape.
Simplify the system
Monocle praises the legislation decision to shrink Dutch public broadcasters from 24 to 8.
To build its brand Hilversum needs to export its second to none skills, to for example the BBC.
The media park only has one coffee shop. Open businesses and bars to create 24-hour charm, says Monocle.
Love your neighbor
Hilversum can’t compete with Amsterdam, so it needs to become the perfect complement. Transportation between the two cities needs to be improved.
Bring the past into the present
Instead of investing in new anonymous builds, Hilversum needs to turn its monuments into thriving creative hubs.